I would like to
respond to some postings recently published on a well-known digital signage industry blog. The
first article focused on recent staff changes at our North
American office while another article covered the site’s annual “Top 10” list of digital
signage software vendors. We also received a letter from the blog’s
publisher questioning us on our decision not to attend some of the upcoming
digital signage trade shows.
I was very
surprised and disappointed when I read these articles because they are
misleading. I understand some journalists may feel the need to create
controversies when there are none if only to increase readership, but when you
brand yourself as an impartial industry resource you could at least try to get
your facts straight.
I want to take this opportunity to reaffirm our total commitment to the
North American market which so far has performed beyond our expectations. In
fact, we are glad to welcome anyone to our new Montreal office which will be
opening in early January 2012.
Since 2009, we have grown our North American operations substantially. We
currently have a team of 10 people operating in sales, engineering and support
and there are very few digital signage software publishers that have physical
presence in both continents like we have.
In regards to trade
show participation, we made the decision not to attend the Amsterdam and Las
Vegas shows in 2012. Instead we set up showrooms in our Lausanne and Montreal
offices and plan to meet with our major customers and distributors in a more
private setting.
This brings me to
the site’s “top 10 list” where the author ranks together major software
publishers and integrators. Frankly, I don’t understand the logic behind
this list. If this is meant as a ranking of top software publishers, why
include integrators who have nothing to do with the design, coding and
publishing of digital software applications? Also, it would be nice to
know where they get their data and what criteria is being used because we
have never been asked to produce anything for them. Not one phone call or
email.
It’s interesting to
note that Navori is currently in the top 10 tier of global digital signage
software publishers based on the number of licenses sold and profitability, yet
we are never listed in the rankings on that blog.
We would gladly
participate but no one’s asked so you can make your own conclusions.
